The internationally known American aspirational lifestyle brand Ralph Lauren is looking to re-brand who they are. The brand has previously focused on 'living the best life you can". The future of Ralph Lauren will be focused on 'living our best life'.
The lead corporate strategy at Ralph Lauren describes this as a way for Ralph Lauren to allow each person to live their best life without a brand dictating who they should be.
As the company sees the world changing socially and ecologically they recognize the importance of interconnection. In the environmental aspect this means being more conscious of the materials they use to be sure the world we want to live on is not jeopardized by the material choices made today. The newest commitment Polo Ralph Lauren has made is to remove 170 million plastic bottles from the oceans and landfills by 2025.
They expect to do this by transforming their classic polo to be made out of recycled plastic bottles. Approximately 12 bottles per shirt. The polo is know as Earth Polo and is currently available in four colors in store and online.
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